Effective Marketing and PR Writing Skills
Start Date:			Location:
2010-01-05	7:00-10:00 pm	Tuesday	PolyU	Book this course
Price: $2800  Duration: 18 hours
Overview
This course, designed especially for marketing professionals, examines how to write with flair to attract attention. You will learn to write marketing and public relations materials, including media releases, corporate profiles, brochures, newsletters and print advertising copy.
Who is it for?
Executives or managers who are frequently involved in producing and developing marketing and PR materials.
Upper Intermediate / Executives
Industry: All
What will I learn?
You will learn to: • write for your audience in ‘their’ language • achieve a mostly neutral tone • write ethically • use ’attractive’ words that draw people in • choose effective headlines to attract readers • write ‘solid’ media releases; not ‘fluffy’ ones • write corporate profiles and newsletters • produce effective print advertisements and brochures
Course Topics
Remarks
10% off for registrations by 31 October 2009 20% for 2 registrations and 30% for 3 or more registrations

 

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