English for Junior Entrepreneurs (Summer)
Start Date:			Location:
Price: $4,500  Duration: 30 hours
Overview
Junior Entrepreneur will help students to build confidence using English in a variety of tasks related to developing and marketing a business idea. The course will stretch and develop students’ English communication skills, creativity and most importantly, entrepreneurial spirit in a stimulating and interactive business-based environment.
Who is it for?
The course is aimed at students aged 16-18 who have an eye on their future careers and who want to experience an in-depth simulation of being a real entrepreneur.
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Industry: All
What will I learn?
By introducing appropriate spoken and written models of professional English in contexts tailored to their age, students will complete a series of business-related tasks using spoken and written English as they develop and market a product or service.
Course Topics
Creating a company - In groups, students will form companies. - Students will then create a profile for their company’s website. - Groups will also develop a brand image for their companies. Discussion and Problem Solving Skills - Each company will consider ideas for a new product or service. - Each student within a group will present an idea for the new product or service using visual aids and supporting documents - Groups will then discuss each product / service presentation, the anticipated problems and suggest solutions in a semi-formal meeting setting. - A decision will be reached as to which product / service will receive the go-ahead. Persuasive Writing – sales letters , brochures or press releases - Companies will then produce a sales letter, brochure or press release informing the public about their new product or service. - Companies will also invite prospective customers / clients to a press launch at which the group will present the company and its new product or service. Open Day - Sales and Information Presentations - Each company will deliver a group presentation to their classmates and a panel of judges. - Each presentation will be judged according to the following criteria: * originality of idea * content detail * persuasiveness and interest * pronunciation * accuracy and variety of language * visual aids - The most effective presentation will be announced by the judges and prizes awarded.

 

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